Launton Road Retail Park
Launton Road is a small retail park which is home to Homebase, Halfords, Carpetright, Dreams and Pets at Home. Situated in Bicester, a town in the Cherwell district of north-eastern Oxfordshire, this historic market centre is one of the fastest growing towns in Oxfordshire.
Initial instruction from our client was to refurbish the existing totem sign but following a detailed site survey it was decided that a new totem was required.
Starting from our design studio, we submitted a number of options not only for the brand identity but also for the style of totem. Once the design had been chosen we then expanded this to cover other aspects of branding on the site to include secondary totem signs, individual letters and changeable poster units for all the tenants.
To compliment the site, we also painted the entrance gatehouse prior to installing the new signs so that everything on site is now consistent and shows the brand colours to all areas.
With exception of planning approval which our client handled direct, this was a complete design and build project.