Stourbridge is an old market town in the West Midlands, with the Ryemarket nestled right in the centre of the town. After various branding proposals from a dedicated agency we were issued with the new brand identity in which to design our signage around. The full, three phase rebranding scheme, was put forward to planning and was successfully accepted with the last phase to hopefully be completed this year.
Working from brand design concepts from Creative Agency, Zest Design, we carried out a full site survey to determine suitable materials and specifications for the proposed new look of the centre.
The current signage was rather dated and due to the new Tesco development just around the corner, it was imperative to brighten up the centre with a more contemporary feel. With Waitrose currently anchoring the site we concentrated first and foremost on the main entrance signs which basically set the tone for the rest of the centre.
The full scheme comprised of folded aluminium, powder coated trays with 3D stand off lettering located at each entrance. Internal wayfinding signs, powder coated with applied graphics, digitally printed tenant maps, internally and external high quality temporary printed PVC banners and additional digitally printed window vinyls for a large display area adjacent to Waitrose.
So, initially from a basic brief we developed the project through planning, design, specification, manufacture and out of hours installation, utilising our experienced teams of fitting crews. Full project site management included health and safety documentation with risk and method statement completed prior to site attendance.
What we did
Full Site Survey and Specifications
Planning, design, manufacture and out of hours installation
Full project site management including health and safety documentation
3D Lettering, Wayfinding, Tenant Maps, PVC Banners, Window Vinyls